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First Podcast Series Launched by GBRI in China

Great British Racing International announces the launch of a podcast series in Chinese titled “The Sport of Kings*” to reinforce the promotion of the British racing industry in China.

This podcast series is composed of 7 episodes covering every aspect of British racing, from its historical roots to its recent achievements, from the international influence of its bloodlines to the sponsorship platform it offers.

The podcast is co-hosted by Zoe Quin and Jojo Wong, two seasoned equine experts in China. In each episode, they will talk to one special guest who will share their stories and experiences relating to British racing. The podcast will be available on Ximalaya, the biggest podcast platform in China, as well as on other podcast platforms such as Apple Podcast and Spotify.

The first episode has been released today, 31 March 2022, in which featured a representative from Garrard, the Crown Jeweler mandated to design and manufacture the Gold Cup for Royal Ascot since 1842. The second episode will be available on the following Thursday, 7 April, the first day of the 2022 Randox Grand National Festival. In this episode, a representative from Randox will talk about their long-standing engagement with this world-famous race meeting.

The episodes will be released every Thursday thereafter until 12 May, with a speech from the Honorable Harry Herbert*, a notable figure within British racing, concluding the series and introducing the Dynasty Racing Club, which he has presided over since its creation in February 2022 in London.

British racing already has a number of strong ties with the Chinese market but there is huge scope for growth,” said Minty Farquhar, General Manager of Great British Racing International. “This podcast series will showcase the excellency found within British racing to the Chinese audience in their language, reinforcing awareness of the industry as well as GBRI’s influence among the Chinese community both in the UK and Greater China. It will complement the work we are doing currently via the launch of the Dynasty Racing Club.”

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